Helping more people reach the starting line.

Endurance sport changes people. It also costs money — a bike, a wetsuit, a coach, an entry fee, a tank of gas to get to the race. For a lot of people that adds up to a closed door, and the door closes long before anyone finds out what they are capable of.

Starting Line Foundation was inspired by Janel Mathews — physician, wilderness medicine fellow, endurance athlete, sister, and servant — who spent her life showing up for other people. She noticed when someone was struggling and moved toward them, usually without saying much about it.

“Janel spent her life helping others move forward. We carry that spirit to the next starting line.”